Yet, I would say this book is a must read for anyone seeking to affect change in their lives, in their business, or in their organization. It really helped think more comprehensively about change. The authors talk about the motivational side of change and the analytical side of change. In other words people need to want to change and they need to have a plan or path to change. So often we focus on the motivational side of change, but don’t give people the path. Or we focus on the path and don’t give people the motivation to change. Both go hand in hand.

We often talk about how people don’t like change. This book seeks to debunk that myth. We write people off because they “don’t want to change.” But Switch shows there are often other factors that create roadblocks to change.

Top take-aways from this book include:

1) Knowing a problem is not solving the problem. Even knowing the cause of the problem is not solving it.
2) Be a bright-spot evangelists. Lift up those who are succeeding in change to show others it’s possible. Change can be contagious.
3) Ambiguity puts change efforts at risk. Clarity dissolves resistance.
4) Create the simplest path to change. It’s not enough to have a clear path if the path is complicated.
5) Compliment and affirm those who are affecting change. They will begin to take even more pride in their change efforts.
6) Instead of saying something is impossible. Say it is not yet.
7) Create action triggers. In other words what actions can I take to initiate a desired behavior.
Help people develop a growth mindset where they see the brain as a muscle that can be developed.

Definitely considering picking up a hard copy of this book and would recommend it. I also read Made to Stick by the same authors last year, and thought that was an excellent book as well. With both of these books what impressed me was not so much the information but the stories that helped to illustrate their points were always excellent. Four stars out of five!